Senior B2B Marketing Specialist
Marketing & Communications
CEAD is looking for a:
Senior B2B Marketing Specialist
Acquisition in response to this vacancy is not appreciated.
Role: Senior B2B Marketing Specialist
Department: Marketing
Reports to: CEO
Location: Delft
Commitment: 1 FTE
Classification: 9/H
Key focus: B2B Marketing Strategy, Demand Generation & Commercial Growth
As a Senior Marketing Specialist at CEAD, you play a key role in bringing our advanced 3D printing technology to the market. You understand our markets and customers, translate complex technology into clear and compelling stories, and turn commercial goals into marketing activities that create demand and support sales. You are resourceful and creative and use different channels and formats to communicate CEAD’s value proposition. You coordinate marketing initiatives across teams and work closely with Sales, Strategy, Applications and Customer Success. You identify what matters to our customers and translate these insights into campaigns, content, customer stories, use cases and sales materials. You help position CEAD and our technology for different markets and applications, while ensuring a strong and consistent brand across all our channels.
Your role covers the full B2B marketing journey: from building awareness and generating qualified leads, to collaborating with sales to nurture prospects and helping accelerate commercial opportunities. Whether you are developing a campaign, interviewing a customer for a case study, improving our website content and CRM processes, analysing campaign performance or preparing for an international exhibition: you are comfortable translating CEAD’s strategy and positioning into hands-on execution and enjoy working in a dynamic environment.
You use data and market insight to understand what works, continuously improve our marketing efforts and help make marketing’s contribution to CEAD’s commercial growth measurable.
Key responsibilities:
- Generating and executing B2B marketing campaigns
- Track and improve marketing performance across the funnel, from reach and engagement to marketing-qualified leads.
- Coordinate marketing initiatives
- Managing paid search advertising and keyword strategies
- Develop targeted marketing and sales-enablement activities for key accounts and opportunities, supporting prospects throughout a complex B2B buying journey.
- Optimising CRM processes, including lead scoring, lead nurturing, automation and segmentation.
- Creating engaging content across multiple formats and channels, e.g. LinkedIn, email marketing, YouTube and website, including case studies, articles, blogs, using your own skills and resourcefully involving external specialists when needed
- Organising exhibitions, in-house events and webinars/seminars
- Managing website content and upkeep
- Translating strategic goals into daily activities
Education & experience:
- Bachelor’s degree (HBO/WO) in marketing, communication, or related studies
- Technical background with experience in B2B marketing is also welcome to apply.
- +5 years of experience in marketing and/or event management
- You have an interest and/or affinity with technology and/or a strong motivation to learn.
- Strong communication skills and the ability to make technical topics clear and engaging; experience in a technical or industrial environment is a plus.
- Fluent in English, both written and spoken. Additional European languages are a plus.
- Willingness and availability to travel internationally, e.g. in case of events or customer visits.
- Living within commuting distance of Headquarters in Delft
Skills & competences:
- Customer-focused and curious mindset
- Strong communication skills and the ability to work effectively in a team
- A resourceful, proactive attitude: you know where to find the right information and support, and how to get things done
- Knowledge of B2B marketing principles and practices with the ability to apply them across the full marketing funnel
- Creative thinking and storytelling
- Analytical skills to assess marketing performance and improve results
Our Offer Includes:
- A key marketing role with direct impact on CEAD’s commercial growth, brand positioning, and market expansion.
- The opportunity to shape and execute marketing strategies for cutting-edge large-format 3D printing technology and innovative manufacturing solutions.
- A competitive salary and employment conditions in accordance with the CAO Metaal & Techniek (Metaalbewerkingsbedrijf).
- 27 paid vacation days per year based on full-time employment.
- A travel allowance of €0.23 per kilometre for commuting between your home and our Delft office.
- An international role with exposure to customers, partners, and events across Europe and beyond.
- The freedom to take ownership of marketing initiatives and turn ideas into measurable business results.
- A diverse role covering the full B2B marketing funnel, from brand awareness and content creation to lead generation, marketing automation, and sales enablement.
- The opportunity to work closely with Sales, Strategy, Applications, Customer Success, and the CEO, contributing directly to CEAD’s growth ambitions.
- A collaborative and informal working environment with short communication lines, entrepreneurial spirit, and room for personal development.
- A workplace where innovation, initiative, creativity, and continuous improvement are valued, and where your contributions help shape the future of sustainable manufacturing.
Why join us at CEAD?
We’re not just a company; we’re a team of diverse, international, motivated additive manufacturing enthusiasts. Founded in 2014 and headquartered in Delft, we are a fast-growing company at the forefront of large-scale thermoplastic composite 3D printing. We specialise in innovative robotic systems like the Flexbot, standalone print heads, and gantry systems that have revolutionised industries worldwide.
We are a dynamic R&D environment, and our success is fuelled by a passion for technology and innovation, where you can contribute to ground-breaking projects for global clients across sectors such as maritime, construction, automotive, and aerospace. We value freedom, creativity and collaboration – got an idea? Pitch it directly to our managers or even the CEO! We offer a dynamic environment for learning, experimentation, and personal development. You can shape your activities with us, in a supportive environment where your ideas and growth matter, with an appropriate salary and benefits in line with the CAO Metaal & Techniek (Metaalbewerkingsbedrijf).
Interested?
Do you want to join CEAD and help shape the future of additive manufacturing?
Send your CV and cover letter to HR@CEADgroup.com, and our HR team will handle your application.
The organization
CEAD B.V., located in Delft (The Netherlands), founded in 2014 by Maarten Logtenberg (CTO) and Lucas Janssen (CEO). CEAD is a leading supplier of large scale thermoplastic composite 3D printing solutions. CEAD Solutions cover the widest range of stand-alone print heads, turnkey robotic solutions and gantry systems that are delivered and installed all over the world. CEAD develops unique technologies to print large format thermoplastic composite.
CEAD is market leader with more than 110 systems sold worldwide and it is keep focusing on the continuous development to keep leading the large scale 3D printing market with disruptive innovations.
CEAD is a fast growing company, where young, motivated professionals are working together with a lot of passion for technology and innovation. Driven to find creative solutions for all of CEAD’s customers and their applications in, among others, the maritime, construction, infrastructure, automotive and aerospace sectors.
CEAD is an organization that designs, prototypes and produces systems on serial production and deploys them on the market. CEAD is also a dynamic R&D environment where improvements are made to existing technology and the development of new technology is continuously sought.
Investing in R&D is a core objective for the company, as well as performing research with our customers in order to ensure that our technology is applied effectively with fast ROI.
Our solutions are generating a strong market demand and are continuously shaping the market. This trend has skyrocketed in the last few years and continues to do so. Since we are growing rapidly with a strong desire to further professionalize the processes and procedures, we are always looking forward to strengthening our team and see if we match!
Are you excited?
If you recognize yourself in this profile and are interested in joining us, fill in the form on our website or send your CV and Motivation to:
Why work at CEAD?
CEAD is proud of its international and divers team members. Additive manufacturer enthousiasts from all over the world have found their way to our office in Delft.
Our team reflects our global network of partners and clients. CEAD’s machines are operating in over 20 countries around the globe. You can find our machines from the USA to Malaysia.
Visit this Google Maps to view the location of our machines worldwide.